the file to reach
almost 100% of all consumer and/or business addresses in
the United States. This file is optimized for postal
discounts when mailed standard class. The file
is updated monthly and is sourced from the United States
So, What Is
Walk Sequence? ....and why is it the least expensive way
Mail deliver personnel have a set order in which they are
suppose to deliver their individual carrier routes. Before
they leave the post office however they spend time in the office
sorting the days mail in the same order
they deliver. Whether they later walk the route or deliver
from a vehicle is irrelevant. A better name for this type of
list may be "Delivery Sequence" which is now also being used to
describe lists such as this. In any case a mailing prepared in
the order of delivery eliminates the carriers need to spend time in
the office sorting it. Time is money - so if you can save the
PO money they are willing to reduce the postage expense.
Is this type of list also called an "Occupant
Yes, there normally are no names on
such lists but name can be purchased at additional cost.
Pieces addressed as such typically say "John Doe" on the first line
and "Or Current Occupant" on the line directly below. Other
title slugs as they are called can be changed to fit the need, for
example "The Pizza Lover At" followed by the address is acceptable.
Is there a minimum on how many pieces I have
to mail to get the walk sequence postage discount?
The smallest number acceptable is a full carrier route.
Now how many pieces is that? It varies but can range from as
few as 300 to as many as 650, but those numbers are completely
arbitrary - at best it is a "ballpark" range. If you are
trying to target a specific neighborhood there are two ways to
figure out which carrier routes serve those areas. The first
is to try and get the info from your local post office. The
second is to purchase a zip code
carrier route map and make the determination yourself by looking
at the map. We can provide the current count of deliveries for
each carrier route free of charge.
If you don't already know about postal permits and other mailing
requirements you may want to visit your local postmaster or the bulk
mail acceptance clerk for more info.
Various types of selections are listed below: