DELIVERY POINT VERIFICATION - DPV
MANDATORY USAGE SCHEDULED FOR AUGUST 2007
- BUT IT WILL IMPACT YOU IN THE NEXT FEW MONTHS - - What is it?
- How does it differ from CASS certifying a list?
- How will it affect you?
In short, DPV is the verification that an address physically exists. Yes, you thought CASS certification did that. It doesn’t. What CASS verifies is that the address presented for verification falls within a range for which a ZIP+4 has been established. For example, the post office says from 1400E through 1460E Jones St has a ZIP +4 of XXXXX-3292. The address presented for certification is 1420 E Jones St. It will be assigned the XXXXX-3292 ZIP+4. The “E” in the example above stands for the “even” numbered side of the street. If there were no 1400 block of Jones St it would be rejected by CASS software. Assuming the 1420 address is a good physical address because it was assigned a ZIP+4 in CASS coding is a mistake. The actual physical addresses on the street could jump from 1418 to 1422. Had the list been subjected to DPV it would have been flagged as an invalid address. This would have saved you the cost of the piece and postage. The post office would have saved the cost of handling and re-handling, including human intervention in many cases and thus expense. Next year, the post office is going to require the use of both DPV and CASS to receive automation discounts. Though tentatively set for August 1, 2007 the software manufacturers will start implementing changes as early as February 2007. We are already seeing price changes in renewals. Some manufacturers have decreased the price of what is currently referred to as the "DPV Add-On". It’s pretty obvious that two things will happen, the price of software including renewals will increase (guesstimate is $200 to $400 annually) as you will need to bounce addresses off an additional database, the DPV.
The speed of list processing will degrade significantly. Some manufacturers CASS coding products are notoriously slow, this problem will be exacerbated as the DPV database is even larger. Regardless of the software choice a faster computer can help offset the problem where speed will be an issue.
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MailingSupplies.com 9/25/06 | 
