| In an era where the costs of postage, printing and mail preparation inch their way upward year after year, a clean mailing list is the first place to start to save money. When you consider a simple postcard can cost in excess of 50 cents each by the time it reaches the intended recipients hands it doesn't take long to realize we're talking real dollars. Mailing software incorporates duplicate detection, but what about those of you who simply send your list to the lettershop to be mailed? You are relying on them to find your dupes when they run your list. At that point it's out of your hands and the duplicates are still in your database. True duplicate detection is a science as any IT Database Manager can tell you. Merging data from differently formatted lists compiled by people who type surnames in a street field or fail to field other aspects properly is a huge, costly headache. We present for you two products that will give you the control you need to clean up messes that you inherited. Both do a wonderful job and quite frankly their prices reflect their degree of capability. Your purchase should be based on your needs. One is perfect for the average company, the other, for those dealing with huge lists. | |
