To some, it's just another rate increase, an increase in the cost of doing business. To others it is just one more nail in the coffin. This typical "glass half full, half empty" scenario is what often separates successful endeavors from those who ultimately fail. I'm not about to suggest that if you buy mailing software your business will be successful, that is outright folly. Nor do I profess that a tall leggy blond or a testosterone laden hunk will show up at your door as many commercials try to infer when pitching their products. What I would like to suggest however is that maybe the time has come for you to fork over the cost of mailing software. Many small businesses, church groups, and non-profit organizations have been "fence sitters" on this issue for years. But maybe, just maybe, the time has come for you to look at the way you do business. Do your mailing and marketing expenses seem to grow disproportionately to the size of your operation? Are you "farming" out the work or simply not taking discounts? Could you bulk process your mail and choose instead to mail all the notices out one day a week thereby qualifying for bulk rate discounts?
Fortunately the decision making rationale is not rocket science. There is only one overwhelming consideration, will you ultimately save money? Other lesser considerations are the fact that you would control when pieces hit the mail and that your data would remain in-house. Your review should first consider all cost avoidance items. Postage savings and fees you may currently pay to a letter shop that handles your mailings. Project your numbers forward into an annual amount of savings. When complete, all that is necessary is to consider the annual cost of the software and any additional expenses, i.e a postal permit if you don't already have one. If you have done your home work correctly, you will have your answer. The major advantages of using mailing software beside the obvious postage savings is the consideration that the software itself knows the postal regulations and prepares the list accordingly. Remember the days of standing around a table trying to sort things into bundles and trays? This is done for you in the software which also prepares the tray tags for each grouping as well as all the paperwork you are required to bring to the post office. It even generates a form 3602 which tells you how big a check to take with you to the PO. If you have been doing it any other way in-house, you will experience a significant savings in work hours not to mention confusion. If you believe yourself to be a possible candidate, give a us a call to help you fact check. We would never recommend something if it didn't make sense. That is what our free consultation policy at MailingSupplies.com is all about. 5/1/07 | |
